MoMo 9 November – Apps: Data-driven Monetization

Posted on Posted in Event Announcement

Continuing our discussion on mobile apps, we would like to invite you to the upcoming MobileMonday networking event on the 9th of November, 2015. We’ll take a look at doing data-driven approach to understand how your apps is doing and to leverage that data for monetization.

We will have three guest speakers:

Charles Rim, Managing Director, Korea & SEA, Tapjoy who will talk about “Data is Your Future: Why Gaming is Data Driven”

He will share some case studies from clients which are gathering insights through data analytics in order to monetize their (game) apps in many different, creative ways. With long-standing background from investment/VC, he has seen plenty of business that has succesfully use data-driven approach to boost their apps.

Daniel Song, Strategy & Business Development Manager, Korea & SEA, Tapjoy. speaking about “How to Segment and Increase LTV”

He will share insights on best practices to take data-driven approach further, by understanding your app users to increase user’s Life Time Value of the app.

GSMA Team on “Mobile Identification & Personal Data”

Our special guests are the GSMA (GSM Association – the folks behind all mobile tech standarization) team, who will make an introduction about personal data & mobile ID initiatives. Your mobile phone usage actually contain a lot of data — the new oil. We’ll learn about global initiatives that GSMA is driving, called “Mobile Connect”

Event details:
* Date: Monday, 9 Nov 2015
* Time: 18:30 – 20:30
* Venue: PEPeNERO, Energy Building, SCBD

Registration Link:

See you there,


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